Networking for Results with Steve Fretzin

In this episode, Alay and Steve discuss: 

  • Shaking up the negative connotations around networking. 
  • How to know when you’ve found your right networking partner. 
  • Creating your own networking group.
  • Tips to improve your networking. 


Key Takeaways: 

  • The ultimate goal is to spend 80% of your time with 20% of people – your strategic partner dream team. 
  • You can create your own group with the people that make the most sense for you to refer to each other and learn from each other. 
  • Have a plan when you go into any networking meeting or event. 
  • Be able to articulate those who would be a good fit for you to those who are not a good fit for you. 

Tweetable Moments:

  • “The goal with networking is to go out, develop relationships that are meaningful, help a lot of people, and try to understand who you want to spend more time with, and maybe who you should be spending less time with.” —  Steve Fretzin
  • “Step one is being in a position to and prepared to ask questions.” —  Steve Fretzin
  • “Instead of going to networking groups exclusively as a participating member, there may be a really good reason to actually start your own networking group.” —  Alay Yajnik
  • “Initially, you want to build your network wide. You need to know lots of people. And the reason that’s helpful is that when you start trying to build a deep, you have a wide network of professionals that you can mix and match and share.” —  Steve Fretzin


About Steve Fretzin:

Driven, focused, and passionate about helping attorneys to reach their full potential, Steve Fretzin is regarded as the premier coach, skills trainer, and keynote speaker on business development for attorneys.

Over the past 17 years, Steve Fretzin has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice.

In addition to writing four books on legal marketing and business development, Steve has a highly-rated podcast BE THAT LAWYER and has been featured in the Chicago Tribune, Crain’s, and He has appeared on NBC News, WGN Radio and has written articles for Attorney at Law Magazine, the National Law Review, the American Bar Association, and the Illinois State Bar Association. You can also find his monthly column in the Chicago Daily Law Bulletin.


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