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Proven Success Through Personalized One-on-One Coaching

Our passion is working with you to implement business best practices into your law firm, so that you can achieve law firm success:

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Results you
can count on.

Annual revenue growth of law
firms in our program
1 %
Average weeks of vacation
taken by our clients in one year
1 +
Each Certified Practice Advisor’s
years of business experience
1 +

Running your own law firm should give you freedom:

Our Process:
The Law Firm Success Path

Use our proprietary Law Firm Success Path to increase your income,
time off, and happiness. The seven steps are:

Gap Analysis of Your Practice

Getting clear on the practice you want tells you what changes to make.

Learn the 5 Levers
of Profits

Focus on the 5 Levers of Profits to grow
your firm’s profitability.

Re-allocate Your Time

When you’re out of time, it’s time
to change.


Align Your Marketing Efforts

Strategy that fails starts with marketing. Strategy that succeeds starts with messaging.

Systems Set You Free

Systems scale your excellence.

Leverage Your Team

You can’t build a great firm with an average team.

Create Your Future

Your firm is a reflection of you. To grow your firm, you need to grow.

What Our Clients Say

Vicki Chen

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I attended Alay’s Lawyer Up Workshop and would highly recommend it. As someone without much time, his fast-paced workshop was extremely effective at building a strategic plan and marketing plan in one day.

Human Resources Director & Legal Administrator

Patricia De Fonte

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I saw Alay speak at the Attorney Action Club many months ago. The 20 minute exercise he had us do that day had an immediate impact on my business practices and lowered my business owner blood pressure.

Patricia De Fonte, Estate Planning Attorney at De Fonte Law

Deidre Von Rock

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Alay’s presentation on growing a law firm was very insightful and filled with specific guidance and direction. I would not hesitate to recommend Alay to an attorney seeking advice on further developing business.

Legal Advisor to California Businesses and Family Estates

Our Method: One-on-One Coaching

Learning from video courses is a waste of your time. Group courses often miss the mark.
Your personal Certified Practice Advisor provides

In addition to your Practice Advisor, you will have access to our library of “how to” resources available exclusively to our members.

Law Firm Success Group is designed to be the fastest, easiest, and most reliable way for members to overcome their business challenges and achieve their goals.

Starting at $975 per month
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