The Law Firm Success Blog

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The Law Firm Success Blog

Connecting at Conferences with Janet Falk

Connecting at Conferences with Janet…

In this episode, Alay and Janet discuss:  Leveraging conferences as in-person events begin their return.  Preparation before a conference.  Scheduling […]

How to Ask Clients for Referrals with Steve Fretzin

How to Ask Clients for…

In this episode, Alay and Steve discuss:  Harvesting low-hanging fruit to build your business.  Overcoming the fears of rejection and […]

Networking for Results with Steve Fretzin

Networking for Results with Steve…

In this episode, Alay and Steve discuss:  Shaking up the negative connotations around networking.  How to know when you’ve found […]

Sales-Free Selling for Lawyers with Steve Fretzin

Sales-Free Selling for Lawyers with…

In this episode, Alay and Steve discuss:  Why lawyers usually call selling “business development.” Having a business development system in […]

Think Like Your Clients and Earn More with Bruce La Fetra

Think Like Your Clients and…

In this episode, Alay and Bruce discuss:  Gaining an advantage with your clients by being clear and making decisions easy.  […]

Better Clients, Better Fees with Bruce La Fetra

Better Clients, Better Fees with…

In this episode, Alay and Bruce discuss:  Bruce’s 40-40-20 rule.  Minimizing challenges early in your sales process.  Attracting your future […]

The Expert Trap with Bruce La Fetra

The Expert Trap with Bruce…

In this episode, Alay and Bruce discuss:  Working with clients who are the best fit for you.  The difference between […]

Seamless Client Intakes with Eric Proos

Seamless Client Intakes with Eric…

In this episode, Alay and Eric discuss:  Putting in the time to learn the craft.  A frictionless approach to the […]

The Power of Process with Brad Herda

The Power of Process with…

In this episode, Alay and Brad discuss:  Best practices from the manufacturing sector that apply to law firms.  Why the […]

Building Trust with Jennifer Novak

Building Trust with Jennifer Novak

In this episode, Alay and Jennifer discuss:  Environmental law as a practice area. Creating your perfect law firm and building […]

Leadership Skills for Lawyers with Julie Entwistle

Leadership Skills for Lawyers with…

In this episode, Alay and Julie discuss:  Running your firm, not being run by your firm.  Working with a coach […]

Law Firm Profits with Bo Yancey

Law Firm Profits with Bo…

In this episode, Alay and Bo discuss: What profit is and why it is so important.  Understanding where you’re making […]

Thinking Like a CEO with Andrea Liebross

Thinking Like a CEO with…

In this episode, Alay and Andrea discuss:  Differences in men and women in professional coaching and in running a law […]

Law Firm Growth with John Brennan

Law Firm Growth with John…

In this episode, Alay and John discuss:  Why service professions often benefit from business coaching.  Business coaching versus executive coaching.  […]

Goal Setting with Mike Edwards

Goal Setting with Mike Edwards

In this episode, Alay and Mike discuss:  Taking time to recharge.  Why goals are so important.  Understanding the behaviors that […]

Preparing for M&A with Greg Beck

Preparing for M&A with Greg…

In this episode, Alay and Greg discuss:  How strategic transition is different for lawyers than other industries.  Why the software […]

Accountability Coaching with Ben Kirk

Accountability Coaching with Ben Kirk

In this episode, Alay and Ben discuss:  The value of accountability.  Working with a coach to help identify priorities in […]

Law Firm Exit and Succession with Keith Atneosen

Law Firm Exit and Succession…

In this episode, Alay and Keith discuss:  Who should be looking into succession planning.  Defining financial success and leaving a […]

Virtual Assistants with Raquel Gomes and Demetrio Rico

Virtual Assistants with Raquel Gomes…

In this episode, Alay, Raquel, and Demetrio discuss:  How COVID changed the game for small businesses.  What to look for […]

Changing Your Practice Area with Jerry Covella

Changing Your Practice Area with…

In this episode, Alay and Jerry discuss: Why lawyers don’t change their practice areas (even when they want to).  Getting […]

Culture, COVID, and Consideration with Lisa Thee

Culture, COVID, and Consideration with…

In this episode, Alay and Lisa discuss:  How COVID impacted men and women.  Navigating the future of work authentically for […]

Attorney Coaching with Steve Fretzin and Alay Yajnik

Attorney Coaching with Steve Fretzin…

In this episode, Alay and Steve discuss:  Why Alay originally started focusing on attorneys in his coaching practice.  Alay’s book, […]

Legal Project Management with Katherine Porter

Legal Project Management with Katherine…

In this episode, Alay and Katherine discuss:  What a legal project manager is and how it can help your firm.  […]

Hiring a Marketing Agency with Bo Royal

Hiring a Marketing Agency with…

In this episode, Alay and Bo discuss:  What lawyers should look for when hiring a digital marketing and advertising agency.  […]

Connecting at Conferences with Janet Falk
16May

Connecting at Conferences with Janet Falk

In this episode, Alay and Janet discuss:  Leveraging conferences as in-person events begin their return.  Preparation before a conference.  Scheduling […]

How to Ask Clients for Referrals with Steve Fretzin
09May

How to Ask Clients for Referrals with Steve Fretzin

In this episode, Alay and Steve discuss:  Harvesting low-hanging fruit to build your business.  Overcoming the fears of rejection and […]

Networking for Results with Steve Fretzin
02May

Networking for Results with Steve Fretzin

In this episode, Alay and Steve discuss:  Shaking up the negative connotations around networking.  How to know when you’ve found […]

Sales-Free Selling for Lawyers with Steve Fretzin
25Apr

Sales-Free Selling for Lawyers with Steve Fretzin

In this episode, Alay and Steve discuss:  Why lawyers usually call selling “business development.” Having a business development system in […]

Think Like Your Clients and Earn More with Bruce La Fetra
18Apr

Think Like Your Clients and Earn More with Bruce La Fetra

In this episode, Alay and Bruce discuss:  Gaining an advantage with your clients by being clear and making decisions easy.  […]

Better Clients, Better Fees with Bruce La Fetra
11Apr

Better Clients, Better Fees with Bruce La Fetra

In this episode, Alay and Bruce discuss:  Bruce’s 40-40-20 rule.  Minimizing challenges early in your sales process.  Attracting your future […]

The Expert Trap with Bruce La Fetra
04Apr

The Expert Trap with Bruce La Fetra

In this episode, Alay and Bruce discuss:  Working with clients who are the best fit for you.  The difference between […]

Seamless Client Intakes with Eric Proos
28Mar

Seamless Client Intakes with Eric Proos

In this episode, Alay and Eric discuss:  Putting in the time to learn the craft.  A frictionless approach to the […]

The Power of Process with Brad Herda
21Mar

The Power of Process with Brad Herda

In this episode, Alay and Brad discuss:  Best practices from the manufacturing sector that apply to law firms.  Why the […]

Building Trust with Jennifer Novak
14Mar

Building Trust with Jennifer Novak

In this episode, Alay and Jennifer discuss:  Environmental law as a practice area. Creating your perfect law firm and building […]

Leadership Skills for Lawyers with Julie Entwistle
07Mar

Leadership Skills for Lawyers with Julie Entwistle

In this episode, Alay and Julie discuss:  Running your firm, not being run by your firm.  Working with a coach […]

Law Firm Profits with Bo Yancey
29Feb

Law Firm Profits with Bo Yancey

In this episode, Alay and Bo discuss: What profit is and why it is so important.  Understanding where you’re making […]

Thinking Like a CEO with Andrea Liebross
22Feb

Thinking Like a CEO with Andrea Liebross

In this episode, Alay and Andrea discuss:  Differences in men and women in professional coaching and in running a law […]

Law Firm Growth with John Brennan
15Feb

Law Firm Growth with John Brennan

In this episode, Alay and John discuss:  Why service professions often benefit from business coaching.  Business coaching versus executive coaching.  […]

Goal Setting with Mike Edwards
08Feb

Goal Setting with Mike Edwards

In this episode, Alay and Mike discuss:  Taking time to recharge.  Why goals are so important.  Understanding the behaviors that […]

Preparing for M&A with Greg Beck
01Feb

Preparing for M&A with Greg Beck

In this episode, Alay and Greg discuss:  How strategic transition is different for lawyers than other industries.  Why the software […]

Accountability Coaching with Ben Kirk
25Jan

Accountability Coaching with Ben Kirk

In this episode, Alay and Ben discuss:  The value of accountability.  Working with a coach to help identify priorities in […]

Law Firm Exit and Succession with Keith Atneosen
18Jan

Law Firm Exit and Succession with Keith Atneosen

In this episode, Alay and Keith discuss:  Who should be looking into succession planning.  Defining financial success and leaving a […]

Virtual Assistants with Raquel Gomes and Demetrio Rico
11Jan

Virtual Assistants with Raquel Gomes and Demetrio Rico

In this episode, Alay, Raquel, and Demetrio discuss:  How COVID changed the game for small businesses.  What to look for […]

Changing Your Practice Area with Jerry Covella
04Jan

Changing Your Practice Area with Jerry Covella

In this episode, Alay and Jerry discuss: Why lawyers don’t change their practice areas (even when they want to).  Getting […]

Culture, COVID, and Consideration with Lisa Thee
28Dec

Culture, COVID, and Consideration with Lisa Thee

In this episode, Alay and Lisa discuss:  How COVID impacted men and women.  Navigating the future of work authentically for […]

Attorney Coaching with Steve Fretzin and Alay Yajnik
21Dec

Attorney Coaching with Steve Fretzin and Alay Yajnik

In this episode, Alay and Steve discuss:  Why Alay originally started focusing on attorneys in his coaching practice.  Alay’s book, […]

Legal Project Management with Katherine Porter
14Dec

Legal Project Management with Katherine Porter

In this episode, Alay and Katherine discuss:  What a legal project manager is and how it can help your firm.  […]

Hiring a Marketing Agency with Bo Royal
07Dec

Hiring a Marketing Agency with Bo Royal

In this episode, Alay and Bo discuss:  What lawyers should look for when hiring a digital marketing and advertising agency.  […]

Professional Selling with Nikki Rausch
30Nov

Professional Selling with Nikki Rausch

In this episode, Alay and Nikki discuss:  Getting permission to sell.  Great questions to ask during your sales process.  How […]

Law Firm Growth with Evelyn Ackah
23Nov

Law Firm Growth with Evelyn Ackah

In this episode, Alay and Evelyn discuss:  The roller coaster of entrepreneurship.  Building a remote, global team.  Delegating to better […]

Business Development with Scott Beebe
16Nov

Business Development with Scott Beebe

In this episode, Alay and Scott discuss:  How business development has been affected by the pandemic.  Business development versus sales […]

Overcoming Imposter Syndrome with Aashi Arora
09Nov

Overcoming Imposter Syndrome with Aashi Arora

In this episode, Alay and Aashi discuss:  What imposter syndrome is and how it tends to appear in attorneys.  Difference […]

Focusing on Your Passion with Matthew Grabell
02Nov

Focusing on Your Passion with Matthew Grabell

In this episode, Alay and Matthew discuss:  Why living training is so impactful.  Creating a successful, interactive training or seminar. […]

Legal Technology with Eli Angote
26Oct

Legal Technology with Eli Angote

In this episode, Alay and Eli discuss:  How Eli got into the document concierge space.  Building a nationwide ecosystem of […]

Partner Track Insights with Laura Terrell
19Oct

Partner Track Insights with Laura Terrell

In this episode, Alay and Laura discuss:  Why understanding the business of law is critical to your law firm’s success.  […]

Marketing to Spanish Speakers with Hugo E. Gomez
07Sep

Marketing to Spanish Speakers with Hugo E. Gomez

In this episode, Alay and Hugo discuss:  Why all attorneys should be marketing to the Spanish-speaking population.  What sets Abogados […]

Selling Your Law Firm with Victoria Collier
31Aug

Selling Your Law Firm with Victoria Collier

In this episode, Alay and Victoria  discuss:  How Victoria’s career as an estate planning lawyer led to her current role.  […]

Outsourcing Law Firm Operations with Julia Taylor
17Aug

Outsourcing Law Firm Operations with Julia Taylor

In this episode, Alay and Julia discuss:  Why it can be difficult to find a good paralegal.  Paralegals and business […]

LinkedIn with Angela Dunz
10Aug

LinkedIn with Angela Dunz

In this episode, Alay and Angela discuss:  How the markets and marketing have changed and are changing.  Branding on LinkedIn […]

Law Firm Operations with Elijah Keyes
27Jul

Law Firm Operations with Elijah Keyes

What is the best way to level up my marketing focus? How long should we wait to determine whether a […]

24 Months to Freedom with Brett Trembly
20Jul

24 Months to Freedom with Brett Trembly

In this episode, Alay and Brett discuss:  Why 24 months is a short time in business (and how you can […]

Digital Marketing with Chris Brencans
13Jul

Digital Marketing with Chris Brencans

In this episode, Alay and Chris discuss:  Differentiating one digital marketing firm from another.  Tracking leads, pay-per-click, and SEO.  Why […]

The 8-Figure Firm with Luis Scott
06Jul

The 8-Figure Firm with Luis Scott

In this episode, Alay and Luis discuss:  Why you should aspire to have an 8-figure firm. Things that get in […]

The Revenue Engine with Sasha Berson
29Jun

The Revenue Engine with Sasha Berson

In this episode, Alay and Sasha discuss:  Why marketing is key to your business success.  Your firm’s five major systems.  […]

Save Time with Automation with Daleele Alison
22Jun

Save Time with Automation with Daleele Alison

In this episode, Alay and Daleele discuss:  How to save time and money with automation and technology. Implementing processes and […]

SEO Made Simple with Laney Silverman
15Jun

SEO Made Simple with Laney Silverman

In this episode, Alay and Laney discuss:  Mistakes attorneys make with SEO companies and how to choose the right online […]

Rainmaker Recruiting with Scott Love
08Jun

Rainmaker Recruiting with Scott Love

In this episode, Alay and Scott discuss:  Why rainmakers may be looking to leave their current firm.  What firms are […]

Data-Driven Growth with Kerri Coby White
01Jun

Data-Driven Growth with Kerri Coby White

In this episode, Alay and Kerri discuss:  Why you should be tracking your lead data and how to leverage that […]

New Partners, New Firm with Amanda Mulhall and Rob Withrow | Recap with Dominic Grew
25May

New Partners, New Firm with Amanda Mulhall and Rob Withrow | Recap with Dominic Grew

In this episode, Alay and Dominic discuss:  Patterns of success in new law firms.  Planning, preparing, and remaining flexible for […]

Law Firm Leadership with Kristi Royse
18May

Law Firm Leadership with Kristi Royse

In this episode, Alay and Kristi discuss:  Definition of  leadership and how it appears in a law firm.  Six key […]

Using Recruiters with Jodie Zerega
11May

Using Recruiters with Jodie Zerega

In this episode, Alay and Jodie discuss:  Advice for small law firms looking to hire.  Qualities of candidates that are […]

Law Firm Growth with Margeaux Thomas
04May

Law Firm Growth with Margeaux Thomas

In this episode, Alay and Margeaux discuss:  Margeaux’s journey to starting her own law firm, even before she had her […]

Virtual Reception with Stephanie Vaughan Jones
27Apr

Virtual Reception with Stephanie Vaughan Jones

In this episode, Alay and Stephanie discuss:  How a virtual answering service can help your law firm. Building a customer […]

3 Tips to Increase Law Firm Profits with Marco Brown
20Apr

3 Tips to Increase Law Firm Profits with Marco Brown

In this episode, Alay and Marco discuss:  Learning how to sell and close. Running your law firm like a business.  […]

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