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In this episode, Alay and Angela discuss:
- How the markets and marketing have changed and are changing.
- Branding on LinkedIn to stand out from the crowd.
- Signs your LinkedIn needs a tune-up.
- Becoming a thought leader through LinkedIn.
Key Takeaways:
- LinkedIn is more than your online resume. It is about what you can do for your ideal client.
- According to the ABA, 94% of attorney referrals are going to look at your LinkedIn profile first before they follow up on that referral.
- Thought leadership can help you to stand out from other people. It begins with defining your niche inside your practice area and joining the conversations in that space.
- No two LinkedIn networks are alike, and they are definitely not equal. Your connections do matter, but the quality matters more than the number of people.
Tweetable Moments:
- “We are post-pandemic. Markets have changed, marketing has changed, and the way we do business with each other and our priorities have changed.” — Angela Dunz
- “Branding oneself as a thought leader can be incredibly powerful and can build one’s practice.” — Alay Yajnik
About Angela Dunz:
Angela calls herself The “Accidental Entrepreneur,” having moved to the San Francisco Bay Area with her shiny new MBA and dreams of being a CMO. Instead, she started her own business. She shares her expertise in Business Development, Professional Branding, Visibility & Optimization on LinkedIn. Without a website, she built her entire vibrant business using free LinkedIn! She is a former Rock Climbing Guide and lives in Marin where the hiking and the weather are fabulous. Being from Wisconsin, she is a diehard Packer Fan and shareholder.
Connect with Angela Dunz:
Website: https://linkedinbadass.com/
LinkedIn: https://www.linkedin.com/in/angeladunz/
Twitter: https://twitter.com/outdrangel
YouTube: https://www.youtube.com/channel/UCVk1e69o2uq_jIgLR6ZsgsA
Connect with Alay Yajnik:
Podcast: http://lawyerbusinessadvantage.com/
One Page Strategic Plan: LawFirmSuccessGroup.com
Email: Alay@YajnikGroup.com
LinkedIn: linkedin.com/in/alayyajnik
Alay Yajnik
Law Firm Success Group is dedicated to helping busy lawyers across the country make more money, work fewer hours, and spend more time doing the things they love. The founder, Alay Yajnik, has over 10 years of law firm growth experience and over 30 years of business experience. He has built multiple 7-figure businesses and has run a $100M business.