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In this episode, Alay and Gary discuss:
- Indications to start a firm.
- Tips for launching and growing your firm.
- Building trust with your clients from the get-go.
- Growing a firm, one step at a time.
Key Takeaways:
- You do not have to take every case that comes your way—it may not fit your firm’s practice or billing format.
- If you start too selective, you can more easily loosen your criteria than if you start too broad.
- Build trust with your clients from the first call and throughout the entire process.
- Understand when you need to hire another attorney so you aren’t becoming overly selective on your case intake.
Tweetable Moments:
- “Manage your time as wisely as possible on the intake side of things.” — Gary Martoccio
- “We’ve been really selective on the cases that we accept, and that’s what I would recommend to anybody. I’d start more selective than the other way around, where you’re taking too many. You can always ramp it up.” — Gary Martoccio
- “Employment law is really not an area of law where you’re seeing billboards or commercials – it’s a lot of word of mouth…I’d say the main areas are internet marketing, referrals from other attorneys, and then word of mouth.” — Gary Martoccio
- “Be smart with it. Don’t try to get too big too fast in transitioning from a larger firm over into your own firm.” — Gary Martoccio
- “You can’t jump from A to Z without doing the work in between – it doesn’t generally end very well.” — Alay Yajnik
Thank you to our Sponsor: Counsel CPAs: https://www.counselcpas.com/
Connect with Gary Martoccio:
Website: http://martocciofirm.com/
Email: gary@martocciofirm.com
Instagram: https://www.instagram.com/employmentlawgary
Connect with Alay Yajnik:
Podcast: http://lawyerbusinessadvantage.com/
One Page Strategic Plan: LawFirmSuccessGroup.com
Email: Alay@YajnikGroup.com
LinkedIn: linkedin.com/in/alayyajnik
Alay Yajnik
Law Firm Success Group is dedicated to helping busy lawyers across the country make more money, work fewer hours, and spend more time doing the things they love. The founder, Alay Yajnik, has over 10 years of law firm growth experience and over 30 years of business experience. He has built multiple 7-figure businesses and has run a $100M business.