Starting Your Firm with Gary Martoccio

Podcast: Play in new window | Download (Duration: 29:47 — 27.3MB)

You do not have to take every case that comes your way—it may not fit your firm’s practice or billing format.
If you start too selective, you can more easily loosen your criteria than if you start too broad.
Build trust with your clients from the first call and throughout the entire process.
Understand when you need to hire another attorney so you aren’t becoming overly selective on your case intake.

“Manage your time as wisely as possible on the intake side of things.” — Gary Martoccio
“We’ve been really selective on the cases that we accept, and that’s what I would recommend to anybody. I’d start more selective than the other way around, where you’re taking too many. You can always ramp it up.” — Gary Martoccio
“Employment law is really not an area of law where you’re seeing billboards or commercials – it’s a lot of word of mouth…I’d say the main areas are internet marketing, referrals from other attorneys, and then word of mouth.” — Gary Martoccio
“Be smart with it. Don’t try to get too big too fast in transitioning from a larger firm over into your own firm.” — Gary Martoccio
“You can’t jump from A to Z without doing the work in between – it doesn’t generally end very well.” — Alay Yajnik

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