Law Firm Video Marketing with Robert Weiss

Podcast: Play in new window | Download (Duration: 27:07 — 24.8MB)

One video should not cost you thousands of dollars. You should also start with multiple videos in a day, not just one overview video.
It will take about a year and a half to two years to get your video mojo.
Most people make video recording more complicated than it needs to be.
Start with what people are searching for and batch-produce your videos. That content can be reused for years in different formats and has a lower cost per video than doing just one overview.

“You are your product. Video is a great connector.” — Robert Weiss
“Do you like answering the same question over and over and over again? Wouldn’t it be cool if your prospective client had already watched a video where you’re responding to that question, and then they come in with that question already taken care of?” — Alay Yajnik
“You do not need to be perfect on camera. Do not use script, don’t use a teleprompter, and don’t put your nose off screen.” — Robert Weiss
“They start to build up those libraries of videos, so they have videos that cover all the different matters that they can use for attracting clients through search, emailing them through the process, on social, and lots of other things.” — Robert Weiss

Thank you to our Sponsor: Counsel CPAs: https://www.counselcpas.com/