Podcast: Play in new window | Download (Duration: 17:24 — 15.9MB)
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In this episode, Alay and Mary discuss:
- Conversion copywriting for marketing.
- How copy is different from content.
- Expected results when working with a conversion copywriter.
Key Takeaways:
- Copywriting is designed to make a person take action.
- Not every person is the right audience for your product or service.
- What sounds great from a lawyer’s point of view is often terrible from an audience’s point of view.
- If your target clients are in a vulnerable state, such as personal injury lawyers, mass tort, or civil rights, those are the ones that will likely benefit most from conversion copywriting.
Tweetable Moments:
- “A conversion copywriter is focused on getting the person to take immediate action.” — Mary Blackiston
- “I haven’t seen many law firms with conversion copy on their website, and that’s definitely a missed opportunity,” — Mary Blackiston
- “There’s a lot of tension between how lawyers write and what needs to be written to get people to take action.” — Alay Yajnik
Thank you to our Sponsor: Counsel CPAs: https://www.counselcpas.com/
About Mary Blackiston:
Mary is a conversion copywriter and Google Ads conversion expert who helps lawyers get more qualified leads and sign more cases — with empathy-driven messaging and tailored paid ad funnels.
Connect with Mary Blackiston:
Website: https://www.thryvedigitalmarketing.com/lawfirmppc
Email: mary@thryvedigitalmarketing.com
LinkedIn: https://www.linkedin.com/in/marybblackiston/
Instagram: https://www.instagram.com/nomadcopywriting/
Connect with Alay Yajnik:
Podcast: http://lawyerbusinessadvantage.com/
One Page Strategic Plan: LawFirmSuccessGroup.com
Email: Alay@YajnikGroup.com
LinkedIn: linkedin.com/in/alayyajnik
Alay Yajnik
Law Firm Success Group is dedicated to helping busy lawyers across the country make more money, work fewer hours, and spend more time doing the things they love. The founder, Alay Yajnik, has over 10 years of law firm growth experience and over 30 years of business experience. He has built multiple 7-figure businesses and has run a $100M business.