Internet Ads that Work with Mary Blackiston

Podcast: Play in new window | Download (Duration: 17:24 — 15.9MB)

In this episode, Alay and Mary discuss:

Conversion copywriting for marketing.
How copy is different from content.
Expected results when working with a conversion copywriter.

Key Takeaways:

Copywriting is designed to make a person take action.
Not every person is the right audience for your product or service.
What sounds great from a lawyer’s point of view is often terrible from an audience’s point of view.
If your target clients are in a vulnerable state, such as personal injury lawyers, mass tort, or civil rights, those are the ones that will likely benefit most from conversion copywriting.

Tweetable Moments:

“A conversion copywriter is focused on getting the person to take immediate action.” — Mary Blackiston
“I haven’t seen many law firms with conversion copy on their website, and that’s definitely a missed opportunity,” — Mary Blackiston
“There’s a lot of tension between how lawyers write and what needs to be written to get people to take action.” — Alay Yajnik

Thank you to our Sponsor: Counsel CPAs: https://www.counselcpas.com/

About Mary Blackiston:

Mary is a conversion copywriter and Google Ads conversion expert who helps lawyers get more qualified leads and sign more cases — with empathy-driven messaging and tailored paid ad funnels.