Building Your Book Through LinkedIn with Gary Johnson

In this episode, Alay and Gary discuss: 

  • Having more money, more time, and more confidence through building your book of business.
  • Having someone to hold you accountable. 
  • LinkedIn to start conversations (not to sell). 
  • Engaging with your network. 

 

Key Takeaways: 

  • Having a strategy is worthless if you do not execute on that strategy. 
  • There are so many things that you can do on LinkedIn. Most people haven’t even begun to tap into it. 
  • Automated bots in LinkedIn are not that effective. If your business is about referrals, the relationships are what matters. 
  • Commenting gives more traction on LinkedIn than sharing does. 

 

Tweetable Moments

  • “If you can go from being just an attorney to being a rainmaker, you will be able to punch your ticket anywhere.” —  Alay Yajnik
  • “Rainmakers have the most amount of power in their firm.” —  Gary Johnson
  • “If you want to take advantage of free SEO, optimize your LinkedIn profile and let Microsoft do the rest.” —  Alay Yajnik
  • “The best way to get a lot of views on your post is by engaging with others.” —  Gary Johnson

 

Connect with Gary Johnson: 

Website: j2marketingconsultants.com

Email: garyj@j2marketingconsultants.com 

LinkedIn: linkedin.com/in/j2marketingconsultants

Twitter: twitter.com/j2consultants

 

Connect with Alay Yajnik: 

Website: LawyerBusinessAdvantage.com

One Page Strategic Plan: LawFirmSuccessGroup.com

Email: Alay@YajnikGroup.com

LinkedIn: linkedin.com/in/alayyajnik

 

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