Many law firms fall into the trap of assuming their reputation and skill set are enough to keep clients coming back to their office. While that may be true, there are many cases where the law firm’s profit can be significantly improved with a strong marketing strategy even if you’re just starting your own law firm.
Solid marketing techniques help your firm set itself apart from the rest. Are you ready to take your business to new heights? Check out these seven law firm marketing ideas to help you attract a steady stream of clients when starting your own law firm.
1. Invest in SEO and content marketing for lawyers.
Search engine optimization (SEO) is a marketing discipline that is focused on improving visibility in organic search engine results. It basically makes your website rank higher in search engines like Bing and Google when people go online to search terms related to the services you offer. Your rank on the search engine results page indicates your credibility, and people are more likely to choose trustworthy firms.
2. Don’t underestimate the power of referrals.
One of the best marketing methods is word-of-mouth. Most of your clients will surely come from referrals. Once you build a loyal customer base, expect to meet new clients after.
The hard work does not stop there, though. The next thing you need to do is take steps to multiply your referrals.
3. Establish an online presence but don’t forget your community.
Websites, social media profiles, and online directories are important—but so is your community. Sponsor or support various events and organizations in your community to gain more networks. This is a genuine approach that will help you get more loyal clients.
4. Build meaningful relationships with clients.
For most communities, business is based on relationships. People who contribute to the community are trusted more. A website may be useful for showing general information and credibility but relationships and networking are key.
5. Get more client testimonials.
Another excellent strategy to build trust with potential clients is by racking up reviews. Testimonials are powerful. People are more likely to believe what other people have to say about you than what you have to say about your business.
6. Add videos.
Photos help enhance your branding but sharing videos of your brand takes it to the next level. Aside from being naturally engaging, video clips on social media make it easier to build rapport with potential clients. This is a crucial step because lawyers belong to the least-trusted professions in the United States.
7. Focus on branding.
Your law firm’s specialization can range from family law, criminal law, environmental law, and so on. However, your branding is an entirely separate area. It is often connected to your mission statement and it is one of the most effective tools you have if you’re looking for a way to make yourself stand out from your competition.
A combination of trust-building content, strong branding and search engine optimization will certainly help your law firm stand out from your competitors in the industry. With these seven tips, you’ll not only drive more traffic to your website but also convince more clients to trust your firm for all their legal needs.