LinkedIn with Angela Dunz

In this episode, Alay and Angela discuss: 

  • How the markets and marketing have changed and are changing. 
  • Branding on LinkedIn to stand out from the crowd. 
  • Signs your LinkedIn needs a tune-up. 
  • Becoming a thought leader through LinkedIn.  

Key Takeaways:

  • LinkedIn is more than your online resume. It is about what you can do for your ideal client. 
  • According to the ABA, 94% of attorney referrals are going to look at your LinkedIn profile first before they follow up on that referral. 
  • Thought leadership can help you to stand out from other people. It begins with defining your niche inside your practice area and joining the conversations in that space. 
  • No two LinkedIn networks are alike, and they are definitely not equal. Your connections do matter, but the quality matters more than the number of people. 

Tweetable Moments:

  • “We are post-pandemic. Markets have changed, marketing has changed, and the way we do business with each other and our priorities have changed.” —  Angela Dunz
  • “Branding oneself as a thought leader can be incredibly powerful and can build one’s practice.” —  Alay Yajnik


About Angela Dunz:

Angela calls herself The “Accidental Entrepreneur,” having moved to the San Francisco Bay Area with her shiny new MBA and dreams of being a CMO. Instead, she started her own business. She shares her expertise in Business Development, Professional Branding, Visibility & Optimization on LinkedIn. Without a website, she built her entire vibrant business using free LinkedIn! She is a former Rock Climbing Guide and lives in Marin where the hiking and the weather are fabulous. Being from Wisconsin, she is a diehard Packer Fan and shareholder. 


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