Alay Yajnik

Alay Yajnik

Founding Partner

My name is Alay Yajnik, and my passion is enabling law firms and attorneys to build successful law firms. Lawyers perform life-changing and business-changing work, but it often comes at great personal cost. Many lawyers work too hard for too little and are more stressed than other professionals.
It doesn’t have to be that way.

Law firms can be very profitable, and the owners of those firms can enjoy rich, well-rounded lives. The problem is that lawyers are not taught business best practices in law school, yet to be successful they have to be able to attract clients who can afford their fees, value their services, and will listen to their counsel.
Each law firm and attorney is unique, and they require unique solutions. That’s why the “one size fits all” model of law firm growth doesn’t work for many law firms and attorneys. The best way is to create solutions that work for you.

Since 2013, we have been helping law firms and lawyers fill their books with great clients, while enabling them to take weeks of vacation each year. In each case, we have found that a customized approach is the fastest, easiest, and most reliable way for our clients to overcome their business challenges and to achieve their goals.

Our team of Certified Practice Advisors are law firm growth experts and world-class business coaches. They undertake 100+ hours of continuing education each year, and their sole purpose is to help the owners of small law firms build fantastic businesses.

I invite you to connect with us. It’s the first step to building the law firm that you always wanted!

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