In this episode, Alay and Alina discuss: 

  • Alina’s entrepreneur journey from corporate America to starting her own law firm. 
  • Playing the long game of business development. 
  • Alternative fee structures and Pricing. 
  • The small business network.   

 

Key Takeaways: 

  • The question “who do you think I should connect with?” at the end of a meeting can be game changing for you and your firm.. 
  • You need to have both a destination and a map for your firm – it will be unique for every law firm. 
  • There is a network of small businesses who help and support each other.
  • People are increasingly intentional about whom they choose to work with; it is no longer just about being a big name. 

 

Tweetable Moments:

  • “I really enjoy meeting new people, getting to know them, connecting and building relationships…having your own business is kind of the perfect excuse to do a lot of that.” —  Alina Lee
  • “Either you’re winning or you’re learning. As long as you continue to play the game, one of those things will happen.” —  Alay Yajnik
  • “It’s totally common to change your law firm name…as your law firm evolves.” —  Alay Yajnik
  • “It used to be that there was a strong preference for working with a big name. Now, for the first time, there is more of an emphasis on diversity and inclusion.” —  Alina Lee

  

 

Connect with Alina Lee: 

Website: https://youradattorney.com/ 

Email: Alina@youradattorney.com 

Facebook: https://www.facebook.com/youradattorney 

Twitter: https://twitter.com/youradattorney 

LinkedIn: https://www.linkedin.com/in/alina-lee-22917b43/ 

Instagram: https://www.instagram.com/youradattorney/ 

 

Connect with Alay Yajnik: 

Website: LawyerBusinessAdvantage.com

Email: Alay@YajnikGroup.com

LinkedIn: linkedin.com/in/alayyajnik

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