Messaging Power with Michael Liebowitz

Podcast: Play in new window | Download (Duration: 23:38 — 27.0MB)

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In this episode, Alay and Michael discuss:

Messaging and articulation and how they can help you.
What goes into a great message.
The right and wrong of lawyer communication.
The impact that changing your messaging can have on your business.

Key Takeaways:

Don’t talk about what you do. Talk about how what you do means to them.
Neurologically, asking “why” can throw up false positives.
Talking about your features and benefits is good, but most people overdo it. It speaks to the wrong part of the brain.
With your marketing, it’s not about the business, it’s about the message.

Tweetable Moments:

“Figure out what someone’s gonna say yes to before you asking people to work with you.” — Michael Liebowitz
“Human beings are meaning-making machines. We’ll make meaning out of everything that we experience.” — Michael Liebowitz
“If you lead with something different, you’ve got everyone listening to what you’re saying.” — Alay Yajnik
“If an attorney leads with what they do that may indicate that they’re not communicating the way they should.” — Alay Yajnik

About Michael Liebowitz:

The language we use determines how we are understood. Michael is on a mission to show business leaders how to use language more effectively in their sales and marketing. Leveraging his background in behavioral neurology, Michael has created a laboratory of communication and perception that gets business owners, and sales/marketing teams delivering their highest impact, targeted messaging that rises above the noise and attracts more of their ideal clients.