Messaging Power with Michael Liebowitz

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In this episode, Alay and Michael discuss:

  • Messaging and articulation and how they can help you. 
  • What goes into a great message. 
  • The right and wrong of lawyer communication. 
  • The impact that changing your messaging can have on your business. 


Key Takeaways: 

  • Don’t talk about what you do. Talk about how what you do means to them. 
  • Neurologically, asking “why” can throw up false positives. 
  • Talking about your features and benefits is good, but most people overdo it. It speaks to the wrong part of the brain. 
  • With your marketing, it’s not about the business, it’s about the message. 


Tweetable Moments:

  • “Figure out what someone’s gonna say yes to before you asking people to work with you.” —  Michael Liebowitz
  • “Human beings are meaning-making machines. We’ll make meaning out of everything that we experience.” —  Michael Liebowitz
  • “If you lead with something different, you’ve got everyone listening to what you’re saying.” —  Alay Yajnik
  • “If an attorney leads with what they do that may indicate that they’re not communicating the way they should.” —  Alay Yajnik



About Michael Liebowitz:

The language we use determines how we are understood. Michael is on a mission to show business leaders how to use language more effectively in their sales and marketing. Leveraging his background in behavioral neurology, Michael has created a laboratory of communication and perception that gets business owners, and sales/marketing teams delivering their highest impact, targeted messaging that rises above the noise and attracts more of their ideal clients.



Connect with Michael Liebowitz: 





Find out more about Michael’s Brand Attraction Workshop here: 



Connect with Alay Yajnik: 


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